About Us

What we do

We help local tradies thrive in the digital world.

Having a strong online presence and visibility is an absolute necessity for all businesses within the trades and services sector. While searching for reliable contractors and tradespeople, customers read online reviews about businesses to assess their credibility and customer experience. Customer reviews provide great insights about the real experiences of other customers. As such, customer reviews are deemed ‘trustworthy’ and they’ve become the new word-of mouth advertising.

Your business probably has customer reviews on sites likeGoogle and Facebook. Studies show that 88% of consumers trust online reviews as much as personal recommendations. While traditional word-of-mouth marketing might have served you a few new customers in the past, reviews amplify that effect and spread the positive word about your business even further.

Prospects looking to remodel or update their property are more likely to look online and compare promotions, pricing, and many other aspects before they purchase. I mean, this is a lot of money we’re talking about. So what pushes that educated client to choose you to fix their home instead of one of your competitors? Well, 92% of your prospects read reviews before choosing to purchase. Therefore, the number and nature of reviews you have listed on key sites is essential to your business’s success. We will now explore this a bit further.

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Why positive reviews and referrals matter for Australian tradies
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1. Builds trust
Consumers tend to trust reviews more than the companies they’re going to do business with. Real-life experiences hold weight and are seen by some as objective while a company’s marketing may be less convincing in comparison – it serves you well if your satisfied customer has given glowing reviews of how great the customer journey was for them.
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2. Boosts revenue
Reviews have a measurable impact on your revenue. When a customer searches for your business, your star rating can be added into the search result. When your customers can easily see the rating, they can quickly determine if exploring your business further is worth their time. In turn, a Harvard Business School study found that each star added on an average review rating had a 5-9% effect on revenue. Now if stars equal dollar signs, why would you leave that extra revenue to fate?
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3. Creates a competitive edge
Imagine you are searching for a restaurant; do you even consider places that have low or no stars? Or do you spend more time clicking through and reading the reviews for restaurants with lots of 4-and 5-star reviews? And on top of all that, simply having a review or product rating in your search result can improve click-through rates as much as 20%. Now open another window in your browser. Google your top competitor.How many reviews do they have? What is their average star rating? Now Google your business. How do you compare? If you were remodelling or updating your home, who would you go to based on the reviews alone?
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4. Improves your SEO
Reviews help to improve search rankings and overall SEO efforts. There are many factors involved in the process, getting more online customer reviews is a strong signal that communicates trustworthiness and authority, which helps communicate your business’s credibility on an important platform for customers.
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5. Identifies issues
Reviews are a way to get feedback from your customers, which helps you identify the areas where they think something could be improved. Reviews can detect trends so you can determine how to address them and become even more effective.

6. Can be used for marketing purposes
Building a positive reputation through your reviews by using them for a marketing strategy is one of the best ways to build business credibility. Whether you share reviews on social media, list them as case studies for future customers, or use promotional videos featuring reviews – it’s important that any marketing material reflects positively about what kind words others have said about all aspects of your business.

7. Ramps up customer engagement
Potential customers will take a close look at reviews. Responding to online reviews creates a two-way conversation between you and the people who’ve engaged with your business. In turn, this can make potential buyers more comfortable using your business because they will know what to expect.

If you rest on your laurels of providing good service and simply hoping your clients will be self-motivated to create positive reviews, you’re leaving money on the table. Instead, it is important for businesses to have a process set in place to actively seek reviews from clients. This is because, while only 1.5% of customers proactively write reviews, 70% would write a review if asked. Just as important as sourcing reviews, however, is improving your business’s listings.

Reviews are just the beginning

The importance of listings

Now that you have a foundation for getting more reviews, it’s important to make sure your potential clients will easily find them. SEO stands for Search Engine Optimisation. Google, Yahoo, and Bing use particular rules to help them figure out which websites to display on the front page of a search. Search engines are the roadways that help direct targeted traffic to your site. It’s like the signs on the side of a freeway that tell you there’s gas, food, and a place to sleep off a certain exit. If you don’t have your signs up, search engines won’t know that they can send traffic your way. You can improve your SEO in the following three ways:

1. Keep your local listings up-to-date.
Have you Googled your business recently? 50% of businesses have found wrong information on their local listings and 50% of sales are lost because customers can’t find the information that are looking for. When a potential client searches for your business, conflicting phone numbers or locations can be confusing. Make sure your listings are up-to-date across your website, listings, social media pages, and third-party review sites. Having consistent information also helps with SEO. Having a cohesive business name and social media handles across pages helps search engines and potential customers find you.

2. Add reviews to your website
Search engines look for websites that are constantly being updated with fresh content.Adding reviews to your site is a great way to add new content consistently.Along with SEO benefits, adding user-generated content (UGC) to your website provides social proof, and helps potential customers convert into customers. Millennials, in particular, trust UGC 50% more than other media or promotions.

3. Get active on your social media platforms
Once you’ve updated local listings and ensured your social media profiles have all the correct information, create a sustainable social strategy to engage your customers. Use social media marketing tools to help you schedule promotional posts, reply to comments, share thought leading posts, and more. Your activity on social media will boost your online presence, provide more social proof for potential customers, and help you retain your current customers by keeping them engaged.

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The solution

What we can do

This is where we come in. We help Australian businesses working in the trades and services sector increase their positive reviews and referrals, as well as improve their listings on key sites. This is an essential service for any business looking to grow in a competitive market and is foundational to the success of any outreach campaign. Get started today!
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